Website speed now affects Google rankings
Earlier this month, Google announced that website speed would be taken into account when determining page rankings in its popular search engine.
Having a powerful and efficient web server enables pages to be downloaded more quickly. Now that the time it takes pages to load is being measured and ranked, server power is becoming more important than ever.
This means that website managers that don't invest in sufficient web hosting will face penalties in the form of lower search engine rankings and therefore lower traffic.