Webdragon

A Japanese firm has made it possible for people using iPads to tweet only using their breath, using an app called Breath Bird

A little over a week ago, Facebook rolled out a new commenting system based on users' Facebook identities.

In September Webdragon helped SIDS and Kids Victoria launch a Facebook page for the Walk to Remember event, taking place on Sunday 7 November.

Two years ago, Twitter and its "micro-blogging" were a rapidly growing concept that had the potential for usefulness to business. In 2010, it has proven itself to be a powerful promotional tool, even if it is not directly revenue-generating. Now there is a wide variety in new geo-location services, which allow users to "check in" to real-world locations and announce to the world that they have visited a certain location. The question is, can it be useful for businesses?

For many organisations, particularly not-for-profits, the marketing calendar involves a series of separate campaigns for different events. When promoting these online, how should they be treated?

Under the old Web 1.0 model, each organisation's website was stand-alone. Customers wanting to know about a brand could go to that website, and if there were blogs or forums, that was where discussions took place about the brand. If there were other discussions online, they were typically isolated, in such a way that the organisation itself could not be a part of the conversation.

The Australian Competition and Consumer Commission (ACCC) is responsible for announcing product recalls, and traditionally has used newspaper advertising to alert consumers to new announcements. But the times they are a-changing, and now even Government entities like the ACCC are realising that to get people's attention, they need to use new media in the same way corporations are.

Only one week after launching its new "Like" button, Facebook's new social media features have sprung up on over 50,000 sites across the world.

From today, website providers can add a Facebook "Like" button to their pages and news. This enables people who like a website or article to instantly connect and share it with their friends on Facebook.