All posts for Search engine marketing
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How do recent changes at Google affect your business?
Wednesday, 2 March 2011Google recently updated its ranking systems to push low-quality websites further down in results, making now a good time to review your search engine optimisation strategy.
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Australia's top 10 Google searches for 2010
Friday, 10 December 2010Each year Google releases the top 10 searches worldwide and in specific countries. This information gives companies, and the broader public, unique insight into what is catching the attention of users online.
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Google launches instant search. How should SEO react?
Thursday, 9 September 2010This month, Google launched Google Instant, a search-as-you-type search engine with live results.
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Google refining results using "at" keyword
Tuesday, 24 August 2010Almost every company on the web has an interest in search engine optimisation (SEO), the process of making a site appear higher in the results of search engines like Google. Just as website managers are constantly tinkering with websites for better results, so too are search engines. Sometimes the changes to search engine ranking algorithms are subtle and unpublicised, but sometimes they're big.
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How aggressive should you be with search engine marketing (SEM)?
Friday, 20 August 2010Search engine marketing (SEM) can be a great way of driving visitors to your website, and measuring exactly how they got there and how much it cost.
