All posts for New media
Friday, 29 October 2010
This month, Waxaway launched a brand new TV campaign to showcase its products. To coincide with the launch, Webdragon and Waxaway worked together to bring the TV campaign online, with the video available from the website's home page.
Wednesday, 16 June 2010
Webdragon's white paper entitled "Reality in search engine optimisation" is available for download in web page and PDF formats.
Tuesday, 15 June 2010
The Australian Competition and Consumer Commission (ACCC) is responsible for announcing product recalls, and traditionally has used newspaper advertising to alert consumers to new announcements. But the times they are a-changing, and now even Government entities like the ACCC are realising that to get people's attention, they need to use new media in the same way corporations are.
Friday, 11 June 2010
One of the great break-throughs in the past few years has been online video, brought about by sites such as YouTube. One of the great disappointments has been the lack of accessibility in web video, because it adds an extra layer of production and implementation. Recently that has been changing.
Friday, 28 May 2010
Today marks the launch of the iPad in Australia. As an Apple touch-screen device, it uses very similar software to the iPhone, which has been widely praised both for its ease-of-use with the general population, and its accessibility features for people with disabilities. But is it usable enough and accessible enough?
Monday, 24 May 2010
The iPhone is an increasingly popular piece of technology around the world, and in Australia, and in Webdragon's home of Melbourne. One of the foundations of these devices is the ability for customers to easily purchase and download stand-alone applications, including games, utilities and frivolities. The question for businesses is: is it worth building an iPhone app to tap into this market?
Monday, 10 May 2010
One of the challenges of online video is making it accessible to everyone, from a whole range of perspectives: having the video in a format that a majority of users' web browsers can display; users having an internet connection that's capable of downloading video fast enough; and making the video usable by people who cannot hear the content.
Tuesday, 16 March 2010
Webdragon CMS now includes live Buzz, Twitter and RSS integration. You can select to have recent items you've posted show on the home page of your website.