All posts for Digital strategy
Wednesday, 27 April 2011
This year from 4 to 5 May, the Internet Show is being held at the Melbourne Convention Centre. The show is a great forum for people and companies within the digital marketing sphere to learn more about the latest industry developments.
Monday, 7 March 2011
A little over a week ago, Facebook rolled out a new commenting system based on users' Facebook identities.
Wednesday, 2 March 2011
Google recently updated its ranking systems to push low-quality websites further down in results, making now a good time to review your search engine optimisation strategy.
In January, the last major blocks of IPv4 addresses were handed out. Websites, mobile phones and computers use IPv4 addresses to connect, and it is likely that by the end of 2011, the supply will have been exhausted.
Since the web was born, there has been a push to make money from it. The two most common ways of making money are via selling advertising space on web pages, or collecting fees from users directly. For content-driven sites, this means withholding content until users pay a fee: putting up a paywall. Is there value in this approach?