All posts for Digital strategy
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The Internet Show hitting Melbourne in May
Wednesday, 27 April 2011This year from 4 to 5 May, the Internet Show is being held at the Melbourne Convention Centre. The show is a great forum for people and companies within the digital marketing sphere to learn more about the latest industry developments.
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Facebook rolls out commenting system for sites
Monday, 7 March 2011A little over a week ago, Facebook rolled out a new commenting system based on users' Facebook identities.
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How do recent changes at Google affect your business?
Wednesday, 2 March 2011Google recently updated its ranking systems to push low-quality websites further down in results, making now a good time to review your search engine optimisation strategy.
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In January, the last major blocks of IPv4 addresses were handed out. Websites, mobile phones and computers use IPv4 addresses to connect, and it is likely that by the end of 2011, the supply will have been exhausted.
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Since the web was born, there has been a push to make money from it. The two most common ways of making money are via selling advertising space on web pages, or collecting fees from users directly. For content-driven sites, this means withholding content until users pay a fee: putting up a paywall. Is there value in this approach?