Webdragon

Google recently updated its ranking systems to push low-quality websites further down in results, making now a good time to review your search engine optimisation strategy.

Each year Google releases the top 10 searches worldwide and in specific countries. This information gives companies, and the broader public, unique insight into what is catching the attention of users online.

This month, Waxaway launched a brand new TV campaign to showcase its products. To coincide with the launch, Webdragon and Waxaway worked together to bring the TV campaign online, with the video available from the website's home page.

The Institute for a Broadband-Enabled Society (IBES) is a cross-disciplinary research institute dedicated to products, services, and innovations that maximize the benefit of new broadband technologies to Australian society. The Institute's activities cover a wide range of fields including content creation and delivery, delivery of remote health services and education, social networking, entertainment and broadband technology.

Different people use different methods to access websites. Some use Windows PCs, others use Apple Macs and others use an iPhone. Some people use Internet Explorer software and others use Firefox. Even more specifically, some people use Internet Explorer 6 and others use Internet Explorer 7 or 8. Keeping your website looking good and functioning properly on all these different devices and browsers can be challenging, and the challenge shifts over time. It's a challenge that needs to be addressed just like any other aspect of your web marketing strategy: by aligning it with your goals.

This month, Google launched Google Instant, a search-as-you-type search engine with live results.

Search engine marketing (SEM) can be a great way of driving visitors to your website, and measuring exactly how they got there and how much it cost.

For many organisations, particularly not-for-profits, the marketing calendar involves a series of separate campaigns for different events. When promoting these online, how should they be treated?

Offering a mobile website is now a real possibility for most organisations. If you've already decided to build a mobile website app, should it be completely stand-alone, or should it share information from your organisation's already-established website?