Google launches instant search. How should SEO react?

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Thursday, 9 September 2010

This month, Google launched Google Instant, a search-as-you-type search engine with live results. You can view the new search engine just by going to Google's home page (opens new window).

From Google's blog:

Search as you type. It's a simple and straightforward idea—people can get results as they type their queries. Imagining the future of search, the idea of being able to search for partial queries or provide some interactive feedback while searching has come up more than a few times. Along the way, we've even built quite a few demos (notably, Amit Patel in 1999 and Nikhil Bhatla in 2003). Our search-as-you-type demos were thought-provoking—fun, fast and interactive—but fundamentally flawed. Why? Because you don't really want search-as-you-type (no one wants search results for [bike h] in the process of searching for [bike helmets]). You really want search-before-you-type—that is, you want results for the most likely search given what you have already typed.

So what does this change for people putting their products and services online? If anything, it makes search engine optimisation (SEO) even more competitive: not only do you want to be on the first page for the final keywords you're targeting; you also want to first on the partial words leading up to that keyword. For someone searching for "coffee", they'll get there by searching for "cof" first (for a few seconds).

How will this impact your SEO strategy? Talk to Webdragon to find out.

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