Facebook rolls out commenting system for sites

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Monday, 7 March 2011

A little over a week ago, Facebook rolled out a new commenting system based on users' Facebook identities. For companies that opt to use the commenting system on their own sites, anonymous comments are a thing of the past: users must log in using their actual Facebook identity to post any comments or replies.

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On the upside, this dramatically reduces the amount of commenting spam that websites receive, while also enabling website owners access to more information about the people commenting on their sites.

On the downside, the anonymity that some users savour is gone, with no option but for a commenter to reveal his or her true identity when commenting.

The success of the new commenting system will depend on how many sites opt in, and how users of those sites react.

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