Mobile development
Today people don't just visit websites using their desktop or laptop computers. While just a few years ago the vision of mobile websites looked far-off, today it is a reality: consumers expect information to be available anywhere, to be accessible via smartphones like iPhones and Blackberry devices. As more and more users get these devices, mobile websites become more and more in demand.
With Webdragon's website management software, WebdragonCMS, it is now easier than ever to take your website mobile, and even maintain your website using your smartphone.
Taking your goals mobile
Before you decide what form your mobile website should take, as always you should assess how the mobile web fits in with your organisation's marketing goals online: are you looking to educate users, sell goods and services, or generating sales leads.
For example, for companies that are catalogue-based, a mobile website will often provide users with a simplified view of the catalogue, attractively presented with full search access. When users know that that function is available via their smartphones, they will be more likely to treat an organisation's mobile presence as a useful destination, leading to more conversions and greater brand loyalty.
Alongside mobile websites, there is a whole array of options for doing business via mobile:
- device-specific applications (apps)
- mobile advertising
- desktop/mobile cross-promotion.
For some companies, mobile websites have proven so popular that they have justified the investment in building applications for specific devices such as iPhones and Blackberrys.
Request a free consultation to learn more about building your mobile presence and bringing your organisation to more users,.